We are very excited to introduce the EmGENDER logo! The insanely talented Joe Ruzvidzo has worked with us to translate our vision for EmGENDER into a unique visual statement. The result is an elegant logo that captures the essence, energy and import of EmGENDER.
At the centerpiece of our logo is an Adinkra Symbol of West Africa “BOA ME NA ME MMOA WO” which means help me and let me help you, and symbolises cooperation and interdependence. Through our logo we express the founding principles of this research network – connection, cooperation and interdependence. The logo is part of an ongoing process of developing and establishing the network’s brand.
When designing the logo the key focus was on finding the best way to visually describe the networking framework that EmGENDER seeks to introduce: providing real support to individuals and civil society organisations working on gender justice and gender equality in Malawi – through access to resources, exposure, networking, publishing opportunities, providing a platform to get access to grants, and through strengthening the gender justice research community. Our aim is to enhance the community, capacity and professionalism of those working on gender justice and gender equality in Malawi. EmGENDER also seeks to nourish, encourage and offer a safe space for a new generation of gender activists in Malawi to voice their experiences of gender in Malawi.
EmGENDER is young, and our logo is a strong step towards introducing and establishing this nascent endeavour. Ultimately our logo speaks to our intent: working together towards a more just and more equal Malawi.
We invite you to join this incredible journey.